SMS Privacy Policy

This SMS Privacy Policy explains how I.M.A Furniture Trading Ltd, trading as RSB Furniture (“we”, “us”, “our”), collects, uses, and protects your mobile phone number and SMS-related personal information when you interact with rsbfurnitureltd.co.uk or make a purchase from us.

RSB Furniture is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you place an order, contact us, sign up to receive updates, or provide your mobile number through our website, we may collect:

  • Your name
  • Mobile phone number
  • Billing and delivery address
  • Email address
  • Order details
  • Delivery information
  • Customer service messages
  • SMS consent records, where applicable

Your mobile number may form part of your order information and customer communication details.

2. How We Use Your Mobile Number

We may use your mobile number to send SMS messages relating to:

  • Order confirmations
  • Delivery updates
  • Courier or logistics information
  • Customer service support
  • Questions relating to your order
  • Important service updates
  • Review requests
  • Marketing messages, offers, discounts, and promotions, where you have given consent or where permitted by law

We only send marketing SMS messages where we have a lawful basis to do so, such as your consent or where otherwise permitted under applicable UK privacy and marketing laws.

3. SMS Marketing Consent

By entering your mobile number and agreeing to receive SMS messages from RSB Furniture, you consent to receive text messages from us.

These messages may include promotional offers, sale updates, product information, order-related updates, and customer service communications.

Consent to receive marketing SMS messages is not a condition of purchasing from us.

4. How to Opt Out

You can opt out of receiving marketing SMS messages from us at any time.

To stop receiving SMS marketing, you can:

  • Reply STOP to a marketing text message, where available
  • Contact us directly at support@rsbfurnitureltd.co.uk
  • Contact us using the details shown on our website

Please note that even if you opt out of marketing messages, we may still send you important service-related SMS messages about your order, delivery, or customer support enquiry.

5. Sharing Your SMS Information

We may share your mobile number and SMS-related information with trusted third parties where necessary to provide our services, including:

  • Shopify, our e-commerce platform
  • Payment providers
  • Delivery and logistics partners
  • Customer support providers
  • SMS, email, or marketing platform providers
  • Analytics and advertising providers, where permitted by law

We may also share information where required by law, to protect our legal rights, or to prevent fraud.

6. Data Retention

We keep your mobile number and SMS-related information only for as long as necessary for:

  • Order fulfilment
  • Delivery and customer service
  • Legal and accounting purposes
  • Regulatory compliance
  • Managing SMS consent and opt-out records
  • Handling disputes or complaints

You may request deletion of your personal data at any time, subject to any legal or business record-keeping requirements.

7. Security

We take reasonable technical and organisational measures to protect your personal information, including your mobile number, from unauthorised access, loss, misuse, or disclosure.

Payment information is processed securely by third-party payment providers and is not stored on our servers.

8. Your Rights

Under UK GDPR, you have rights over your personal data, including the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Request data portability

To exercise your rights, please contact us using the details below.

9. Changes to This SMS Privacy Policy

We may update this SMS Privacy Policy from time to time to reflect changes in our practices, SMS services, or legal requirements.

The latest version will be available on our website.

10. Contact Us

If you have any questions about this SMS Privacy Policy or how we use your mobile number, please contact us:

Email: support@rsbfurnitureltd.co.uk
Company: I.M.A Furniture Trading Ltd, United Kingdom
Trading name: RSB Furniture
Website: rsbfurnitureltd.co.uk

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